Published on May 28, 2026
India’s agricultural sector ensures food security for 1.4-billion countrymen, as well as contributes significantly to the nation’s GDP, and employs almost half the country’s workforce. India has over 100 million farmers, and Rallis India touches the lives of nearly 10 million of them. Founded in 1851 and part of Tata Group since 1962, the legacy agrochemical company with a pan-India reach of over 95,000 retailers and a revenue of USD300+ million has charted a bold new path to play an integral role in transformation of the country’s agriculture sector and the farm-to-fork value chain, while achieving accelerated growth.
“Rallis Sankalp traces our five-year customer-centric transformation trajectory, from 2025 to 2030. As an active proponent of excellence journey at Tata Group, we are implementing granular, strategic initiatives that have been designed to fuel Rallis’ growth and align our operational strategy with definitive financial results,” said Dr. Gyanendra Shukla, Managing Director & CEO of Rallis India. Concurrently, Rallis India is implementing its Vision 2040 initiative, orchestrating the transition from manual, fragmented farming to a highly profitable, sustainable, and data-driven ecosystem.
Addressing the TBExG Leadership Series webinar and the 531st EDGE webinar, ‘Farm to Food: Reimagining Agriculture for 2040 and Beyond’ on Wednesday, May 27, Dr. Shukla shared the company’s resolve to double its revenue by 2030 through operational efficiency and capital discipline, regaining its spot among the sector’s top performing players in the country.
Value chain leadership
“When a farmer and his family depend on their two acres of land for life and livelihood, we have a big responsibility to understand their vulnerability and protect their interests,” said Dr. Shukla, a distinguished professional with over 35 years of experience in the crop protection and seed sectors, addressing over 1200 attendees from across Tata companies. Guided by the core values of customer centricity, excellence, speed, safety, pioneering and integrity, Rallis offers an integrated agri-input portfolio across four pillars – Foundation (crop protection), Catalyst (soil & plant health), Shield (seeds, breeding programmes) and Innovation (custom B2B, B2C solutions with a catalogue of products serving 50+ customers globally).
“Soil, seed and fertilisers are at the core of our food security, and Rallis is further fortifying its position in each of these areas,” said Dr. Shukla, adding that Rallis is navigating the complete value chain. The company enjoys a strong foothold in the upstream segments of the agricultural value chain, which relate to inputs to the soil - pre-planting, seeds, crop protection, soil plant health, precision farming and mechanical solutions. Rallis is actively pooling synergies with other Tata Group companies to strengthen the presence in mid-stream (insurance, credit & finance, farmland utilisation, water-weather management) as well as downstream segments (mandis, agri/food/oil processing, cold storage, etc.). Aligning even for end-use downstream segments like storage, industrial applications, value products and modern retail, Rallis is strategically extending its presence across the food value chain.
Digitalisation and the Rurban Shift
With digital platforms providing access to knowledge, today’s farmers are taking informed decisions when it comes to cultivating their land. “Farming is undergoing a transformation and as enablers, we are helping farmers will hyper-local data that empowers them to maximise the potential of their land holdings,” said Dr. Shukla, adding that as demand for high value crops and proteins is increasing, farmers are going beyond staples and exploring new avenues for income generation. Rapid fintech adoption, coupled with improving infrastructure in terms of roads, water supply and logistics, is not only augmenting rural yields, but also enhancing rural consumption and premiumisation.
Even as technology is mitigating conventional bottlenecks in agriculture, Rallis India recognises the potential of end-to-end mechanisation, unmanned commercial vehicles and drone deployment to transform agriculture in the country. Agri-stack and fintech integration is visualising the farm digitally to provide precise credit, targeted insurance and data-driven cultivation advice. “Addressing fragmented output and low yields, the way forward is to provide complete farm crop solution with high-quality inputs alongside guaranteed output procurement, supply chain investment, and upselling group products to secure premium market access,” said Dr. Shukla, outlining the dynamic growth strategy.
The ultimate mission is to be the preferred partner for farmers by delivering scalable growth, accelerating innovation, and fundamentally improving rural incomes and industry benchmarks. “Agriculture is a wonderful place to be, and we are ready for exciting times. As Tata Group we will play an important role in not only supporting the farmer, but also enhancing the country’s food security while protecting the environment, and creating value for all stakeholders,” the industry stalwart said.