Published on April 02, 2023
mjunction is India’s largest b2b e-commerce company, a joint venture promoted by Tata Steel and SAIL. The company wanted to revisit their Mission, Vision and Values statement, which was developed eight years ago and embarked on a journey of co-creating their new VMV statement along with their stakeholders. TBExG helped mjunction in developing their new VMV statement with consolidated inputs from all stakeholders through online surveys, focus group discussions, one-on-one leadership interfaces and senior leadership workshops.
More than 400 people across mjunction were engaged in co-creating this VMV over a span of two and a half months, and all inputs were put together to coin the new VMV statement. The format, structure and the presentations were very well received and appreciated by all participants. The engagement not only helped mjunction in drafting their new VMV statement but also helped in collective engagement of cross functional teams across the company, which is crucial for achieving company-wide alignment and shared commitment towards the VMV statement.
With a new VMV statement, mjunction effectively communicates its purpose, aspirations, and values to its stakeholders. mjunction will use it as a guiding framework for decision-making, strategy development, and culture building.
Participant Speak
Very impressed with the inputs provided by 400+ junctionites who came forward to co-create the VMV for mjunction through surveys and FGDs. Quality of suggestion has enriched this process and the new vision will be the unifying force for all of us in growing together. Thank you TBExG for bringing in process and structure to bring out the best out of mjunction.
— Vinaya Varma, MD, mjunction services limited